You're building your
You're not just building a
You move through life with intention.
Why aren't you doing the same with your content?
Let's face it: you're just not in love with your brand's content anymore. Maybe you never were. To you, it's that great 'big wall of awful' that you keep running up against. It's not for lack of trying on your part. You've tried the hook templates and the prompts, you've tried the trendy videos, you've plugged yourself into any and every system that seems to be working for someone else. But you still feel something is off – this isn't you, these offerings aren't really what you want to provide, and this doesn't feel like it's talking to the very people you're trying to attract.
As you've built your brand, you've grown wiser, more in tune, and more aware that just because a guru says it, doesn't mean it's the best strategy for you.
As your content strategist, I'll help you let go of the messaging and behaviors that are no longer serving you, help you paint the picture of your future, and give you the confidence lead your brand's evolution on your terms.
A content strategist comes in
handy when you have this...
But what you really want is this...
"My brand photography isn't really my brand – it's either too old, too pointless, or too far removed from the work I do and how I do it."
"Ugh! My overall messaging could use an overhaul – it includes things I don't do anymore, and it doesn't showcase my voice or point of view."
"I got into this work for the change I'd be creating in others' lives – and it seems like I'm never quite attracting the right people I want to work with."
"I know I need to reach bigger audiences than I'm reaching now – but I feel lost and not at all confident pitching for stage time, air time, and co-branded opportunities."
"I have so much content I've already created – but I don't know how much of it is reusable, or can be repurposed for whom I want to attract today?"
"Every specialist I outsource to may be great at what they do, but there hasn't been anyone who can help me tie all the messages, strategies, and goals together for a cohesive brand."
"I love my brand photography! It shows the real me, who I serve today, and how I work. I love that I was able to know my stories going into the photoshoot."
"I love my messaging now! I'm finally able to say what I've always wanted to say ... and it sounds like me when I do. It's amazing staying on-target in my content."
"I love my measurable impact and the people I'm attracting – because I finally have a clear strategy and understanding on how and where to reach them."
"I love being able to present my best self for new opportunities – and care way less about what I'll 'look' like, and way more about the impact I'll have with my message."
"I love being able to review older content to see how it can be reformatted to not only drive hard-hitting points home, but reach new audiences and platforms."
"I love having an advisor to my brand who is not only helping with strategic plans, but helping to clearly communicate to outsourced specialists exactly what we need and why – tying it back to the big picture."
SEEN AND HEARD ON
What if you were using a strategy that wasn't built for everyone else ... but was built for you?
Values-based Mindfulness Expert Founder, Speaker, and Author
“Where can we improve our brand experience – so that the way we make people feel is on point before, during, and after working with us?”
Nikki has been my go-to support system for all my communications, branding, and marketing needs since I launched my businesses nearly a decade ago. What sets her apart is how deeply immersed, connected, and passionate she is about our work. When she’s giving constructive feedback or making a strategic change it’s evident that it comes from the desire to make our content connect with the hearts and minds of our people. Outside of my partner and myself, Nikki cares the most about the success of our work. It’s apparent by her diligence, attention to detail, and thoughtful processes that take us to the next level of visibility.
Military Spouse Chamber of Commerce Founder, Speaker, and Author
“I want to be the thought leader, not share other thought leaders’ content.”
Nikki is a catalyst for growth, confidence, and success. She is talented at helping you get your content right, but more importantly, she gets under your skin to flesh out what’s really keeping you from coming out of your shell.
Within 30 days of applying her strategies, I went from under 1,000 views a post on LinkedIn to over 60,000 views!
Counselor, Entrepreneur, Activist, and Author
“I’m stepping away from who people think I am, and stepping into who I’m meant to be.”
The advice Nikki gave me was ON POINT! She told me exactly what I needed to hear and I was so impressed by how direct she was, she respected my time and valued my intuition. She made me think deeper about my own intention and I appreciated the shit out of it. Working with her changed the game for me. She helped me organize everything that has become real today and none of this would have been possible without her.