First, let's frame the kind of strategist I am, because there are different kinds.

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I'm not a social media strategist, although I have background in this. This kind of strategist tends to focus solely on social media lead generation and keeps a close eye on social tools, trends, algorithms, analytics, and emerging social platforms. This person would work directly to assist any of your team members or vendors who specialize in social media management.

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Second, I'm not a marketing strategist, although I have a background in this, too. This kind of strategist typically develops the frameworks for reaching customers for conversion. They dive deep into market research, dig through your data and analytics, and make high level recommendations and decisions on pricing and product feature testing. This kind of strategist typically works with your lead-generating team members or vendors in places like social ads, PPC, 

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What am I, then? A content strategist.

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This is the kind of strategist helps you understand where you have the opportunity to implement a stronger story (or where to remove stories that are no longer serving you), and helps you shape messaging. Similar to a marketing strategist, I also focus on outreach, engagement, and conversion – but from a different perspective. I focus primarily on pillar development, asset building, brand experience, content gaps, and scaling relationships.

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I help kick-A humans create a stronger through line between their time on stages, on pages, on air, on social, on web, and in every day conversations – so that no matter *when or where* their ideal person comes into contact with them, their identity, brand, message, solutions (and other projects) are cohesive, connected, and crystal clear, and in service to who you're trying to reach and what goals you're trying to achieve.

Ready to go from this to that? 👇🏻

👉🏼 move from having a website that 'looks pretty and clever' to one focused on clarity and conversion

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👉🏼 move from posting the same content across multiple social platforms to elimination of those that don't make sense for your goals and brand

 

👉🏼 move from obsessing about vanity metrics to knowing where to find more meaningful data

👉🏼 move from doom scrolling to implementing social behaviors that nurture relationships and grow your business

👉🏼 move from making yourself smaller in the world to letting your true self shine big + bright


Small, intentional tweaks can make a BIG DIFFERENCE when it comes to connecting with your ideal audiences – and these tweaks come across all forms of content: outreach, pitches, emails, video, photography, graphics, websites, social media posts, podcast interviews, or keynote speeches. If that sounds overwhelming, I'd love to be a part of your brand as a coach, consultant, or advisor.

My work and approach is best for personal/professional brands where the owner/founder/lead IS the brand – i.e. the one doing the work, providing the service, or being the guide. That said, I work with 'trust-based' small business and corporate brands in industries like real estate, education, financial services, and healthcare.

 

What makes me different from other content strategists? You can learn about that here.