What does a content strategist do?

I help kick-A humans with their content strategy – on stages, on pages, on air, online and offline – so that no matter *when or where* their ideal person comes into contact with them, their identity, brand, message, solutions (and other projects) are cohesive, connected, and crystal clear.

Ready to go from this to that? 👇🏻

👉🏼 move from having a website that 'looks pretty' to having a website that converts

👉🏼 move from posting on social with no real goal to knowing exactly what your audience needs to hear today

👉🏼 move from obsessing about vanity metrics to tracking metrics that matter

👉🏼 move from doom scrolling to implementing social behaviors that nurture relationships and grow your business

👉🏼 move from making yourself smaller in the world to letting your true self shine big + bright

Small, intentional tweaks can make a BIG DIFFERENCE when it comes to connecting with your ideal audiences – and these tweaks come across all forms of content: video, photography, graphics, websites, social media posts, podcast interviews, or keynote speeches. It also hits on content pieces like comments, email signatures, and what events you attend or create.

My work and approach is best for personal/professional brands where the owner/founder/lead IS the brand – i.e. the one doing the work, providing the service, or being the guide.

We Can Make Some ✨ Magic ✨ Together...

In order for a wizard's spell to work, the wizard needs to cast it correctly. That means they have to know its intention, say the words correctly, and direct the spell toward its intended target.

When you work with me, I teach you to Cast.

Calling

In order to be successful in your brand’s evolution – you can no longer be comfortable with the status quo. You need to feel called to shed the layers no longer serving you so you can step into the next chapter of your brand. Listening to 'the calling' allows you to tap into your intuition and make intentional choices about staying true to yourself and those you serve as you move forward with content.

Assessment

Once you decide to move forward with a coaching package, Phase One involves taking a hard look at where you are at this very moment and where you want to go. At this stage, we’ll talk through your brand's foundations, behaviors, and assets. These guided sessions will help us uncover what needs to stay, what needs to go, and what needs to be created.

Strategy

Using legacy goals established during your assessment as guideposts, Phase Two sessions are where we begin to develop your strategic plan for both the short and long term. Together, we create a living document that you, along with your other vendors or team members, can reference to make sure your brand stays cohesive and true to you. During this phase, we’re also creating the visuals, graphics, templates, and other elements you will begin to use in Phase Three.

Tactics

In Phase Three, we implement tactics designed to pique curiosity about your brand, nurture your ideal audience, increase the quality of your leads, and as a result … shorten your sales cycles. And the best part? You get to be you, doing the things you’re strongest in, in a way that you want to do them, so that content no longer becomes a hassle – it becomes clear and fun. Sounds great, right?

But, wait! We should only be content strategy besties if...

You're a mature, multi-passionate, values-driven human over 30
You identify as a: founder, solopreneur, entrepreneur, coach, consultant, speaker, author, host, or agent
You likely have ‘titles’ in your own business such as CEO, President, Partner, Chief, or Lead
You believe in investing in coaching for forward progress and intentional decision-making for yourself and business
You have a vision and need help making it come to life through content
You want to work through and with, not have a DFY experience
You need to understand the why, not just the how to
You love interaction, candid conversation, and feeling safe
You can live with hand talking and references to pop culture

Which option works best for you?

Laser Coaching

A 90-min virtual content strategy session to give you the next steps and tools to overcome the content roadblock or challenge you're currently facing. Perfect for the personal or professional brand who needs ideas, direction + support.

$250 per session

Book Your Session

12 Session Bundle

If you know you have a lot of work to do, a bundle is the right fit for you. This is really where we get into the CAST methodology. Bundle includes (12) 2-hour virtual strategy sessions, unlimited email access, plus all digital workbooks.

A great way to maximize results!

$4,800 Package

Let's Chat

Advisory Retainers

For the folks who want me on their team "at all times" to advise and assist on content initiatives for anything and everything content. Get up to (36) 2-hour virtual strategy sessions, unlimited email access, all workbooks, and a built in content strategy BFF.

$12,000/year

It's Go Time

Get your first 30-minute strategy session free!

Free Sesh Here