That's the CBS Evening News with Norah O'Donnell crew at my house. They gave me 48 hours notice I'd be on National TV. 💁🏻♀️
Visual content planning: don't miss this critical piece when building your brand
When it comes to getting in front of the camera, do any of these sound like you?
👉🏽 My headshot is from 5 years ago...
👉🏽 Ugh! I keep putting off photography because I don't like the way I look right now...
👉🏽 I want to do a photoshoot, but I'm not sure what I should do other than show up...
👉🏽 Oh Lord, please don't make me get on video. I just fumble everything...
👉🏽 I've never felt comfortable being who I really am in front of the camera...
👉🏽 I've yet to find a photographer who makes me feel safe and understood...
Being "seen and heard" as a human is one of the key pieces of brand-building – particularly for those who personally deliver intellectual property (IP) as part of their brand experience.
The primary way this happens: getting on camera. 🎥
It doesn't have to all be professionally done.
And it doesn't all have to be bootstrapped.
But it does have to be these things: in existence and relevant.
Building your content library – particularly in the visual space – will require an investment. An investment of time, money, and most times, both.
That's why it's best if you don't go into it all willy-nilly but with a PLAN.
Here are the four questions to get you started:
❓ Do you want to plan for photography/videography alone, working through it with a coach 1:1, or with written instructional guidance?
❓ From an investment standpoint, do you want to bootstrap, get a trusted friend involved, or hire a professional to create your finished product(s)?
❓ Where will you be using your visuals? Social, web, media, other?
❓ What stories are you trying to capture with your visuals – and what is their goal?
Answering (or attempting to answer) these four questions should show you one of three things:
1️⃣ You can clearly envision how you'll build your visual library moving forward. You might not need a guide, but could it help to have another set of eyes and perspective?
2️⃣ You had some key moments where you really had to stop and think through the answer – meaning you're on the right track but could use some guidance.
3️⃣ Just looking at the questions made you break out into a cold sweat because this all feels so overwhelming – meaning you may seriously want to consider working with someone 1:1 to get you over this critical content roadblock.
How to bring out your best on camera: The ultimate cheat sheet
Let's take the ick out of appearing on camera ... and introduce you to my coaching style!